
Wellcome Global Learning Network
A pioneering initiative to unlock the potential of longitudinal qualitative data for mental health research – supported by Social Finance.
The NSPCC is one of the UK’s leading children’s charity, and is a practice leader in life story work, a therapeutic intervention that allows a young person in care to explore their past, present and future in a safe way. While the practice is effective for younger children, it tends not to be so engaging for some older children.
To tackle this problem, the NSPCC developed the concept of Digital Life Stories, a digital tool to make life story work more engaging and relevant for adolescents, and ultimately improve their experience in care. The NSPCC asked Social Finance to help them test how this tool could enhance practitioners’ delivery of Life Story Work whilst being a sustainable service in the long run.
We worked in deep collaboration with the project team at the NSPCC, bringing experience and expertise in user research, business planning, market landscape analysis and financial modelling. We defined and evaluated three unique digital solutions to bring to market, each designed to a specific set of customers, user needs, value proposition and pricing schedule.
For each offer, we rigorously tested the following: