Newcastle City Council is working together with other North of Tyne local authorities to increase the number of new homes built per year across the region to 3,000 by 2032. When this study was commissioned, it was looking to build an evidence base to support continuous investment in affordable housing to achieve this plan over the next decade.
Our approach was founded on a mixed-methods research methodology that supplemented existing council data with the opinions and preferences of city residents. In collaboration with Newcastle City Council officers, we designed, tested and carried out a survey that built a detailed picture of the interactions between housing preferences and supply and demand. The findings of the survey were supplemented by resident interviews and focus groups held with residents of high-rise, sheltered and general needs housing.
Our analysis provided the council with additional insight into issues that influence satisfaction with housing, including how council-owned housing is perceived, why people move homes, and whether people are satisfied with their home’s location and size. It also enhanced the council’s understanding of the scale of the housing need and included an appraisal of the potential barriers to accessing council-owned housing in the city.